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    Keith Maddox redefined American Hat Company as it is today lived his life and affected everyone he touches with his “Positive Times”  mantra. What began as a cattle brand was a unique symbol reflective of Keith Maddox, how he lived his life, and how he always saw positivity in every situation and everyone. +X is both a gift and a lasting legacy of Keith and Susan Maddox as a guiding principle for the business and a way of life. +X is a daily choice and reminder to renew yourself to begin again and put positive energy into the world you touch.

    The American Cowboy Hat – The cowboy hat is the most recognizable piece of clothing in the world and represents the traditions and values of the iconic American Cowboy. These traditions and values are why our goal for the next 100 years is to continue to provide the finest quality, American-made cowboy hats to you, our customers, a cowboy hat you can be proud to put your name on and sell to your customers.

    The American Difference – Only one cowboy hat can live up to the standard of style, quality, and durability you expect from an American-made product, and that is one made by American Hat Company.

    Style – American Hat Company takes great pride in designing new weaves and shipping the majority of our hats with an open and flat brim so you can have your hat custom shaped to reflect your own individual style.

    Quality – American Hat Company’s process for making cowboy hats is hands-on all the way through production. Each one of our hand-woven hats is put through a rigorous inspection process before it is shipped.

    Durability – Our straw hats are double lacquered and double pressed, while our felts are hand finished, making them the most durable hat on the market today. Come rain, mud, or shine, you can stand tall and proud in your American Hat.

    About American Hat Company – Quality, tradition, and classic style… It doesn’t matter if you’re talking about saddles, boots, or cowboy hats when they’re handmade in Texas, these are the things you’ve come to expect. For over 100 years, American Hat Company has been committed to producing the finest quality, handmade cowboy hats in the world.

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